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Feasibility Study of Upgrading the URBTIX System with Added Values in Arts Promotion

The Hong Kong Arts Development Council (HKADC) has commissioned Alfacom Solutions Limited to conduct a consultancy study to explore how the ticketing function can complement the promotion of arts and to investigate the possibility of HKADC hosting a ticketing service.

To present an overview of the ticketing industry in Hong Kong, the feasibility study report starts with an assessment on each of the three major ticketing service providers in Hong Kong, namely, URBTIX, Ticketek Hong Kong, and CityLine (Hong Kong) Ltd.. Each assessment has covered the technical architecture, organization structure, business processes, service offerings, financial model, business relationships and future plans of the ticketing operator.