Behavioural Study on Arts Participants: Summary Report

The Behavioural Study on Arts Participants is conducted in three stages, and HKADC has released the findings of each stage in 2021, 2023 and 2024 respectively. Below is the summary report of the entire project, as well as the details and reports of each stage of the study:

Behavioural Study on Arts Participants: Summary Report

 

For the Stage 1 study, a survey was conducted in 2021 to understand alternative modes of arts participation during the COVID-19 outbreak.

Stage 1 – Survey Report on Alternative Modes of Arts Participation

 

Through focus group interviews, the Stage 2 study took place in 2022 to take a deep dive into the decision-making journey of audience before their arts participation.

Stage 2 – Focus Group Report

 

The Stage 3 survey was conducted in 2022 to gain a comprehensive understanding on the public’s arts participation patterns in 2021/22, including the art forms and categories of activities participated in, participation modes, participation frequency, and expenditure on arts activities. In addition, given the growing popularity of arts-tech, the Stage 3 study also investigated the public’s awareness and experience of, as well as attitudes towards arts-tech.

Stage 3 – Survey Report on Patterns of Arts Participation

 

＊ In this Study, “arts participation” refers to participation as audience in a programme of any of the following artforms: Dance (including hip hop and jazz dance), Theatre, Music (excluding pop concerts and pop shows), Xiqu (including Chinese operatic singing), Multi-arts, Visual Arts, Film and Media Arts (including film festivals and featured screening activities, as well as watching documentaries, independent films and short films, and media art pieces, but excluding commercial films), and Literary Arts (including Literary Reading and Literary Activities).