The survey revealed that among 3,016 interviewees, a total of 1,634 interviewees, around 54.6%, have attended/participated in at least one type of arts and cultural activities① between October 2014 and September 2015. Although the remaining 1,385 interviewees have not attended/participated in any arts and cultural activities, 28.8% of these non-participants are most interested in some arts activities②.
With the support of the Home Affairs Bureau, Hong Kong Arts Development Council expects that the characteristics of the arts and cultural participants can be revealed from different perspectives through the survey, including the population of potential arts and cultural participants in different districts and at different life stages, so as to facilitate the discussions and development of arts promotion and education strategies.
① Arts and cultural activities referred to in this article are dance, drama, xiqu, music, multi-arts, variety and pop performances, film festival /independent screenings, visual arts exhibitions and literary activities. Variety and pop performances include talent shows, arts competitions programmes and awards presentation ceremonies, independent bands and pop singers’ concerts. Literary activities include literary talks and reading literary books in bookshops or libraries.
② Arts activities referred to in this article are dance, drama, xiqu, music, multi-arts, film festival /independent screenings, visual arts exhibitions and literary activities.