To examine the demographics of audience and their participation in arts and cultural activities*, Hong Kong Arts Development Council (HKADC), with the support of the Home Affairs Bureau, commissioned a research company to conduct the “Arts Participation and Consumption Survey”. To facilitate questionnaire design, four focus groups were held in April 2015 to understand the reasons of attending/participating in different arts and cultural activities over the previous year. Street interviews were then conducted between August and October 2015 in the 18 districts of Hong Kong. A random sample of 3,016 citizens aged 15-74 were successfully interviewed.
Executive Summary written by the appointed research company devised some directions for audience development based on their analysis.
*Arts and cultural activities referred to in this article are dance, drama, xiqu, music, multi-arts, variety and pop performances, film festival /independent screenings, visual arts exhibitions and literary activities. Variety and pop performances include talent shows, arts competitions programmes and awards presentation ceremonies, independent bands and pop singers’ concerts. Literary activities include literary talks and reading literary books in bookshops or libraries.